How to create referral offers for your nutrition practice with Zoconut

As old as marketing is, word-of-mouth has been one of the most efficient and effective ways of increasing the client base of any business. It organically brings in interested clients and establishes a reputation in the market.

One of the most effective modernized versions of ‘word-of-mouth’ is a referral campaign. A referral campaign incentivizes existing clients to introduce your practice to their peers, friends, and family members to convert them into new clients.

Benefits of having a referral campaign

A more developed and refined form of word-of-mouth marketing, creating a referral program is one of the best marketing tools which provides a human connection to your brand. It has proven to be a useful tool in increasing clientele and retaining more clients. 81% of people trust recommendations from friends and family over those from businesses.

The references generated from your customers are more organic and authentic. They instill a positive perspective of your brand into the referred client. A referral program invariably helps you expand your network and spread your practice’s value amongst potential clients.

Furthermore, they are also very cost-effective, compared to expensive methods like social media ads and email campaigns. A report from Review 42 reflected that referral leads have a 30% higher conversion rate than leads from any other channel. It also accounts for approximately 65% of companies’ new deals.

Types of referral campaigns

Incentive-based referrals

Incentive-based referral campaigns refer to gift cards and vouchers that you can hand over to a client who refers your practice to someone. It is a popular referral strategy that has proven to be very effective. You can also provide coupons, like free detox treatments or a 10% discount on their next consultation, if they agree to recommend your services to their circle.

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Social media referrals

Rather than asking your clients to approach their network individually, social media referrals allow them to instantly reach their entire audience with just one share. It can provide you with intense exposure and reach that can help boost your practice’s brand awareness and expand your business growth.

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Referral fee

A referral fee is a kind of a commission that you pay someone who brings a customer to your business. You can pay a referral fee to doctors and local physicians who might endorse you to their clients.

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How to create referral offers for your nutrition practice with Zoconut

In this section, we will understand the refer and earn system and then create new referral offers.

Go to the communication section present on the bottom left side of the dashboard.
Click on the refer & earn section to open the referral dashboard.

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Creating New Referral offers

In this section, we will guide you on how to create new referral offers for your nutrition practice with Zoconut.

Go to the communication section present on the bottom left side of the dashboard.
Click on the refer & earn section.
Click on ‘New Referral Offer’ to create a new referral offer.
A new dashboard will appear on referral offer activation.

For discount offer type

Create a name for your referral offer
Select the Cover image for your referral offer
Choose discount (%) from the offer type section.
Select the package that you want to create the referral offer for
Select any specific package duration to apply for a referral offer. Select ‘all duration’ to apply to all package duration.
Enter a discount % in the discount section.
Enter the maximum number of referrals you choose to offer.
Write the referral offer description in the description section.
Select the published status for activating the offer.
Keep the status in draft mode if you want to keep the offer for future reference.

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For free plan type offer

Create a name for your referral offer to attract clients.
Select the image for your referral
Choose a free plan from the offer type section.
Select the package that you want to create the referral offer for
Select any specific package duration to apply referral offer. Select ‘all duration’ to apply to all package duration.
Enter the maximum number of referrals you choose to offer.
Select the status of the offer whether you want to keep it in the draft or published.
Write the referral offer description in the description section.
Click on the activate button to activate the offer.

For gift hamper type offers

Create a name for your referral offer to attract clients.
Select the image for your referral
Choose a gift plan from the offer type section.
Write the number of referrals in the no of referrals.
Select the status of the offer whether you want to keep it in the draft or published.
Write the gift hamper you’re offering in the description section.
Click on the activate button to activate the offer.

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For redeeming referrals

In this section, we will see how to redeem referrals

Go to the communication section present on the dashboard.
Click on the refer & earn section.
Go to the redeem referral section present on the dashboard.
Click on the redeem button available next to every client's name.
Choose the offer type
Select the offer available for the client.
Select the program package of the client
Click on the redeem button to redeem the offer.

With the help of referral campaigns, you can substantially develop an organic network amongst your target client base. It can help you bring more clients into your practice, as well as retain your existing clients.

Zoconut can help you seamlessly integrate any kind of referral program into your nutrition practice and help you efficiently manage each and every referral.

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